Work | Campaigns, IPs and Platforms

01 · Talent-led Campaigns

A year of
collaborations.

Campaigns, engagements and activations with talent across sports, dance and music for brands, platforms and community initiatives.

Tap any campaign to watch it right here.

More will get added as the campaigns go live.

02 · Brand Strategy · Hyve × CSK

Hyve × Chennai Super Kings

We curated the launch and activation strategy for Hyve's collaboration with Chennai Super Kings for IPL 2026. End-to-end scope included:

Visual identity & co-branding design guidelines
Pre-launch build-up
Launch film
Post-launch content
Influencer collaborations
Yellow Friday Sale activation
Partnership with the Whistle Podu Army
Content production, on-ground activations, PR & strategic partnerships

A few sample pieces that went live

03 · Brand Strategy · nasscom

nasscom Technology Confluence

Curated celebrity speakers from different walks of life, including sports and defence, for the nasscom Technology Confluence across multiple cities.

Aishwarya Pissay

Motorsports · Hyderabad

Saurav Ghosal

Squash · Kolkata

Joshna Chinappa

Squash · Hyderabad

04 · Content & Social

Content that moves
communities.

Aligned with business goals. Strategy, campaigns and content executed end-to-end for Instagram and YouTube.

DPDL

Double Pass Development League

@dpdl_official

SSE India

Soccer Schools of Excellence

@sseindia

Equal Play Collective

A level field, by design

@equalplaycollective

05 · Legal Advisory

Contracts, counsel, and advisory.

Providing comprehensive legal support through expert contract drafting, strategic negotiations, strategic consultancy and robust dispute resolution advisory for athletes and clubs.

Pass FC

Drafted player contracts and led a workshop to educate players on their rights and legal obligations.

14 Sports Law

Collaborated with 14 Sports Law, a global law firm based out of Portugal, on dispute resolution matters.

Flipsyde

Provided strategic legal vetting of creative material to be published by Flipsyde's exclusive artists.

06 · Ecosystem Development

From grassroots to the pro game.

Building sustainable pathways from grassroots to professional levels by unifying brands, athletes, academies and governing bodies.

Ashalata Devi Football Festival

Curated a 3-day girls football camp in Manipur, executed by Aditi Chauhan with Indian National Team player Ashalata Devi.

Kemp FC: Level Up 2025

Engaged in a panel discussion on the development of women's footballers in India with industry stakeholders.

14 Sports Law Panel

Moderated a panel on 'Building Sustainable Leagues in Football' with the 14SL team.

07 · Public Relations

High-impact narratives.
Targeted visibility.

Elevating brand narratives and talent visibility through targeted media coverage and features across traditional and digital platforms.

22 features · swipe →

Aditi Chauhan

Deccan Herald

Aditi Chauhan

Outlook

Manisha Ramadass

Zee News

Manisha Ramadass

The Bridge

Sangita Basfore

Hindustan Times

Sangita Basfore

The Times of India

Mithila Ramani

The New Indian Express

Mithila Ramani

Revsportz

Mithila Ramani

Sportstar

She Kicks Football League

PTI

She Kicks Football League

Moneycontrol

She Kicks Football League